Start Pizza Restaurant

Planning your pizza place

Starting a pizzeria

There are a thousand things to think about when you’re starting a new pizza restaurant. Here are some of the most important points to keep in mind:

  1. Location and Foot Traffic – Choose a spot with strong visibility, easy access, and steady pedestrian or car traffic.

  2. Licenses and Permits – Make sure you have the right business license, food service permit, and, if applicable, a liquor license.

  3. Menu – Decide what sets your pizza apart (style, ingredients, dietary options) and keep the menu focused but appealing. Our favorite printing shop is Vistaprint, large volumes for a cheap price.

  4. Supplier Relationships – Secure reliable suppliers for flour, cheese, toppings, and packaging to maintain consistent quality and pricing.

  5. Kitchen Equipment – Invest in ovens, refrigeration, prep stations, and delivery systems suited to your pizza style and expected volume. When it comes to ovens, we recommend Marraforni or MPM.

  6. Staffing and Training – Hire cooks, servers, and delivery drivers (if applicable), and train them for efficiency and customer service.

  7. Marketing and Branding – Build a recognizable brand through signage, social media, and local promotions. Consider delivery apps and loyalty programs. Marketing is included you get Lumit online ordering for restaurants.

  8. Cost Control and Pricing – Monitor food costs, labor, rent, and utilities carefully, and price your pizzas competitively while keeping profit margins healthy.

But most important of all! What makes your pizzeria unique? What will get customers to choose you instead of the other pizza places nearby? This is the question that most people overlook: And it’s probably the single most important one of all!

You will need a good location and a crew that you can trust.

Bonus tip
Start evaluating which online ordering system you want to use early on, so it’s part of your planning from the very beginning. Some providers can take several months from the time you first contact them until you’re actually up and running. We recommend Lumit, but if you’d like to explore other options, we’ve put together a list here.